Infographics represent information in a visual form in order to provide a conclusion to all viewers, universally. They are more effective in terms of visibility, than bar graphs or pie charts. They disseminate numerical information to the masses in a visually appealing manner. Companies use infographics to market themselves by educating audience, and also infographics help in escalating search engine rankings by being more search engine optimization friendly. This is why it is important to understand how to create good infographics in order to use them in the best possible manner to use it to your advantage and avoid some common pitfalls during this.
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As an info graphic designer, you must turn the information into a visually appealing way, and design cohesively so as to deliver the required information in a manner which is eye catching.
You need to display information to the users visually so that the eyes of the users could quickly make out the differences without reading anything.
Design graphs or charts creatively
It’s extremely foolish to design normal bar graphs or pie charts for infographics as your client itself can do that using productivity software’s like Microsoft Word or Excel. You will have to be creative enough to design infographics depicting the same information without using traditional methods of bar graphs or pie charts so as to compel users to thoroughly go through the infographics, by reading each and every piece of information.
‘Typography’ should not always be a priority
Sometimes it so happens that designers start to design an info graphic with great a great deal of excitement but soon get tired of being more and more creative as and when the design progresses. This leads to the designers focus more on displaying figures rather than showing it in a visual format, which results in percentages and numerical values shown using different font styles and sizes with the help of bar graphs and pie charts, giving less emphasis to the visual design. Typography does play an important role when it comes to titles and headings. Just make sure that these titles or headings, created typographically, do not overshadow the charm of your infographics visual design. Some users might not be that much interested in infographics, so typography used in titles and headings should be such so as to compel every kind of users to scroll through.
Systematically organize the components in info graphic so as to make sense and interesting for users to read. This won’t be easy though as from the given raw data you will have to visually sketch the positioning of graphics, images, flash, media, text, and content, etc.
Majority infographics have a section wise differentiation making it pretty much cumbersome for the users to read. So it is important to organize data in a continuous pattern without any section breaks. For this you can either divide your infographics into different sections having different borders with different backgrounds of different shapes or give the entire design a common story with a common background which maps all the sections systematically.
Divide into relevant parts
There should be a beginning part which showcases the subject, middle part which provides relevant data regarding that, and an end part with an appropriate conclusion.
Give more weight to the object
Every good info graphic has an object which is the center of attraction of the whole design. It should be placed either at the beginning of the page, in the middle or towards the end of the page. Emphasize more on information or message that you want to pass on to your users with the object.
Choose right colors
Be wise in choosing a right color palette for your infographics visibly soothing for a diverse category of users as info-graphics are shared over multiple websites and blogs. Consider choosing or selecting colors even before starting to design as it will help you to visualize other components. You need to make sure that color combinations should not be such so as to attack your senses and making it difficult for users to go through whole pages. Ideally choose three colors: one in background and other two in sections. If you need more colors in your infographics, than select various shades of these three colors rather than going for totally different colors to keep your info-graphics calm instead of being jazzy.
Why use Infographics?
• Visualization is the most effective way to grab the attention of users.
• In today’s world, people constantly create, share, analyze and receive information due to which a compelling pictorial representation of data or information can differentiate you from others.
• Visualizations make complex information easier to understand and also being humans our capability to comprehend visual information is far better than textual.
• By creating something visually unique, people are more likely to be interested and engaged.
• Scientifically it has been proved that people remember only 20% of what they actually read whereas they can remember the same information 100% when they see it visually.
We at Spinxwebdesignchicago.com put extra-effort in generation of effective as well as most informative inforgrapihc for your business needs. Feel free to Request a quote.