When you go about getting a website designed it is essential that you communicate the message across the target audience. Apart from overall website look you need to keep the interest of the readers intact so that they read the content and understand what message you are trying to put across them. Even if you have best of designs and information, if it is not in a proper format or in a presentable way then it’s of no use to the target customers.
The prime motive of any website is to communicate the message across the readers in content or text format. Thus content that you provide must be accurate and written in appealing language and style. When you format your website people who should be kept in consideration are the readers, customers and other target prospects. If your target customer is tech-savvy then a simple site with images is not enough. On the other hand if the user is old then they expect the site to be plain and simple to use.
So the overall formatting of a website should be just perfect to meet the demands of the target customers.
Keep the fonts on a website same all over, you can keep separate fonts for the header or other decorative part of the website. On a normal basis web-safe fonts are the safest bet, refrain from using the decorative fonts which may appear absurd on different browsers. If the text is non-recognized than it would show up as standard Times Roman or Ariel text. You can use the GIF file for the decorative headers but they would be of no use from SEO perspective as the words would be viewed as images by the search engine spiders. From SEO point of view fancy fonts are complete no.
Use of white space at proper places on a web page gives a breathing space to the readers. Do not over stuff your web page with loads and loads of content. Otherwise reading would become difficult and readers may miss or skip any important part of information you want them to read. Put in proper spacing between the words, letters and lines to easy reading. At web design Chicago, you can have an extensive care of your designing needs to create beautiful website.
Even if you have kept proper white spacing, sometimes readers still skip some content’s in-depth reading. So highlight the point you think are more important for visitors to consider. You can give sub-headers, bullet points and lists to highlight it. Another way to highlight it is by boldfacing, italics, underlining, etc. But keep this minimum so that readers value them and read them eventually.
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